Tagged: music.

Be Yourself

Live At Royal Albert Hall

I’m getting my morning started the right way today…coffee, bacon and Adele. I’ve had her Live At Royal Albert Hall DVD sitting on my desk for a while…finally sitting down to watch it. 

If you haven’t ever seen this concert leave please my little blog right now, buy it on Amazon, then come back to my little blog ‘cuz I got stuff to say, yo.

Anyway, I think there’s a reason she’s successful. She keeps it simple and knows who she is. She is an incredible singer with such grace and class on the stage. And she’s charming, funny and seems to care a great deal for the audience. It’s infectious. She knows what she can do and she owns it. She interacts with the crowd, cracks jokes and never seems to take herself too seriously.

If you’re an artist there is something about you that is unique. We are all, in fact, unique. There is only one of you. Stop trying to be all things to all people. Dig in deep and figure out how you’re wired. Focus on the qualities you possess that make you and your music special and then own it. We can’t all blow up the stage with pyro, sing crazy runs, bring the party, crack jokes, strut across the stage or preach a sermon mid-concert but you can BE YOURSELF. 

Stop listening to your insecurity. It’s natural to have fear when you’re putting yourself out there but you don’t have to indulge it. Be courageous. Figure out what’s unique about you and rock it. If you don’t get a handle on that you’ll end up feeling like you don’t measure up or worse, you’ll blend in with everyone else. Boring.

By the way, this doesn’t just apply to artists…it’s for all of us. Each of us was created in a unique way. There is only one you. Dig in and figure out who you are and what you were made to do. Then do it the only way you know how…by being yourself. I am a brand manager. I work hard every day to be myself. I’m passionate. I’m opinionated. I’m cheesy. I have lots of ideas…some great, some awful. I’m bad at math. I love people. I am a dork and it doesn’t bother me. I care…a TON. I want to bring out the best in people. 

This world and our specific worlds would be a way better place if we were less concerned with what others thought of us. Be yourself. On the stage, in the office, on the internets…wherever you are. 

I kind of went on a rant there for a minute but I have one more point to make about Adele that I think you’ll agree with once you watch the concert. She doesn’t need all the bells and whistles. The show is visually interesting and engaging but it’s simple. It’s Adele being funny, charming, vulnerable and authentic…oh and she sings her ass off. That’s the point of this whole post…if you’re a singer, SANG. If you’re a dynamic performer, be that. If you’re funny, make jokes. If you’re anointed and know the Word, preach. If you’re a worshiper, worship. If you rock, blow stuff up on that stage and rock. If you’re an idea girl, put yourself out there. If you’re organized, organize the crap out of your world. If you’re a math guy, work those numbers.

Find out who you are then…BE YOURSELF.

03:00 pm, by joshlauritch 1  |  Comments

It isn’t the consumers’ job to know what they want

If you know anything about Apple and their awesome company, we can all agree that Steve Jobs is brilliant. I don’t need to ramble off all of the stats and talk about all of their products. The guy has done amazing things with that company. I came across a quote from him recently that kinda blew my mind.

In the New York Times article here, a reporter asked Jobs what consumer or market research Apple had done to guide the development of the first iPad. His response:

"None. It isn’t the consumers’ job to know what they want." - Steve Jobs

Here’s a question for my radio friends in light of that quote. Do you think he’s wrong? If not, do you think that logic is true of music…that it’s not your consumer’s job to know what they want from you? What if you could build so much loyalty to your brand that you could do no wrong? You set the trend. You tell them what is cool. They love it because they trust you and love what you put out to them.

So what keeps anyone from actually operating like that? Fear, I suppose. “If we stop seeing those research scores we won’t know what the perfect 39-year-old mother of 3 thinks and she’ll stop listening and ratings will go down and giving will go down and I’ll lose my job!” Hardly. You know as well as I know that they’re not gonna stop listening because they didn’t like a few songs. They stop listening now. What you end up with is a station that’s by definition, safe. Safe = free from harm or risk (according to merriam-webster).

I wonder what would happen if that same logic that was applied at Apple was applied at your radio station…would you have just as many “hits”? Could you sustain or grow your audience without your music research? Like, if you actually trusted your music director to direct the music and pick the songs that hit the core of what matters to the audience? A singable hook, music that made people feel something, lyrics that represent Biblical truth and made the listener feel like the song was meant for them, etc.

Do you really know what the audience wants and expects? Does that matter?

If you know me, you know that I’m passionate about music and about radio. This quote really jumped out at me and made me think. What if he’s correct? Would it, should it, change how you do things?

09:34 pm, by joshlauritch 6  |  Comments